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District Honored for Branding Work at Washington School Communications Awards

Orting School District (OSD) received an award of merit in the branding and image package category for the 2022 Washington School Public Relations Association (WSPRA) Awards.

The district was recognized for its rebranding package of the district's redesign of its new logo, color, and font scheme, breaking down its brand traits, the inspiration behind the rebranding, and how local community voices played a role in creating the district's new look.  

Judging standards in the category were:

  • Purpose and audience are well defined
  • Appearance, design communicate, and support purpose
  • Layout is structured for ease of use/reading
  • Font and graphics add visual interest
  • Elements of design are creative
  • Design is aesthetically pleasing and contains objects placed in a creative way
  • Graphics effectively grab the attention of the audience
  • Format is appropriate for the content

The award of merit was given to districts who scored between 31 and 35 points, with 40 as a perfect score.  

As a state affiliate of the National School Public Relations Association, WSPRA is a nationally-recognized professional organization for K-12 education professionals across Washington state.